Launching a Premium Sportswear Brand From Scratch
From visual identity to influencer marketing, AdsVenture helped Runii go from unknown to a high-performance contender in the competitive sports shoe space.
ABOUT THIS PROJECT
Runii is a high-performance sports shoe brand built for athletes and fitness lovers who demand style, innovation, and comfort. When they approached AdsVenture, they were starting from zero — no brand identity, no online store, no marketing.
Our job? To build everything: a powerful brand, a scalable e-commerce platform, and a multi-channel marketing strategy that would help Runii break into a competitive market and instantly stand out.
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SCOPE
E-commerce Web Design & Development
Brand Strategy
Meta Ads
Influencer Marketing
Social Media Marketing
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REGION
North
America -
AUDIENCE
Canada
United States
Runii – Built for Performance, Backed by Strategy
Runii wasn’t just launching a product — they were building a performance-first brand in one of the most competitive niches: sportswear. AdsVenture took that vision and translated it into a fully branded experience, powered by a responsive e-commerce platform and amplified through strategic digital campaigns.
Scope Of Project
Brand naming, identity design, and tone of voice
E-commerce web design and mobile-first development
Paid advertising setup across Meta & Pinterest
Social media launch and content strategy
Influencer outreach and relationship management
Technical SEO and site speed optimization
The Effort
We began by laying the foundation — a bold, premium brand identity designed to resonate with athletes and fitness lovers. From logo to typography, every brand element was engineered to communicate performance, innovation, and strength.
Our team then developed a responsive e-commerce website optimized for conversions — smooth navigation, fast load times, and a clean checkout process. We also launched Meta and Pinterest ads targeting fitness audiences, backed by scroll-stopping creative.
Finally, we activated influencer partnerships to give Runii early social proof and real credibility among fitness communities. Combined with strong content and SEO, this set the stage for a powerful launch and long-term growth.
The Challenge
Runii had premium sports shoes and a clear vision — but no identity, no platform, and zero market presence. In a space dominated by established giants, breaking in would require more than just good product photography and a website.
With no existing audience or brand trust, AdsVenture needed to create a compelling story from scratch — one that would cut through the noise, position Runii as a serious contender, and build immediate traction with customers who demand both performance and style.
Satisfied
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XAcross Platforms
#1
Marketing Agency
UNITED STATES
Our Conception
We viewed Runii as more than a shoe brand — it was a performance lifestyle. Our mission was to turn that lifestyle into a complete, conversion-ready brand experience that customers could trust, relate to, and remember.
Here’s what we set out to do:
Build a bold, performance-driven brand identity from the ground up
Launch a responsive, SEO-optimized e-commerce store
Drive traffic and conversions through targeted Meta and Pinterest ads
Leverage influencer credibility to generate buzz and trust fast
Use content and social to create consistent brand engagement
By treating Runii’s launch like a high-stakes competition, we built a brand that didn’t just enter the race it sprinted ahead.
Hi, I'm Elizabeth Moore, the Founder, Head of Growth of AdsVenture. Don’t hesitate to reach out to me anytime – I’m here to answer all your questions!
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